How Elon Musk’s ‘SNL’ appearance created a ‘seismic shift’ for his personal brand: expert

The Tesla CEO’s showing on "Saturday Night Live" yielded mixed reviews in the court of public opinion but Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert.

source https://www.foxnews.com/entertainment/elon-musk-personal-brand-snl-display-expert