“I think they see the success the NFL is having -- some of the other conferences -- and they figured 'hey, look players want to play, the coaches want to play, many of the fans even though they can't attend the games want to see what is going on and let's face it the institutions are dying for this revenue and there is a tremendous amount of money from television," Gray told "America's Newsroom."
source https://www.foxnews.com/sports/big-ten-will-give-it-a-go-after-nfl-other-conferences-success-but-will-face-challenges-jim-gray-says
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